Be a Geek, No Matter What!

Posted on May 31, 2011
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Happy Geek Pride Day, from all of us PPC Hero geeks! The first Geek Pride Festival was organized by Tim McEachern and was held in Albany New York. A manifesto was created to celebrate this event, and some of its contents are below. Make sure you’re exercising your rights & responsibilities like PPC Hero is [...]

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Google & Privacy – Adwords Wiggles into Your Private Life

Posted on May 30, 2011
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The next time you read emails in your Gmail account, take a look at the advertisements on the side bar.  Do they have anything to do with what you are talking about in your email?  Chance are, they do. Gmail continues to be a free service because they allow advertisements to show while you read [...]

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Google Announces Google Wallet

Posted on May 29, 2011
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Yesterday, Google formally announced the pending launch of Google Wallet, an Android app that will allow you to use your phone as a multi-faceted payment card. Google Wallet will store all of your existing plastic cards (debit and credit) on your phone. At its launch, however, you’ll only be able to use Citi Mastercards and [...]

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Ticker Tuesday: Understanding adCenter’s Quality Score

Posted on May 27, 2011
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Microsoft adCenter’s Quality Score assigned as numerical score and a representation to your PPC keywords, helping you understand the strengths and weaknesses of your PPC account.  In this episode of Ticker Tuesday, we discuss how adCenter’s Quality Score works, and how it differs from Google AdWords’s Quality Score…all in 60 seconds!     Check out [...]

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Google Analytics Intelligence: An Invaluable Tool

Posted on May 26, 2011
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Custom Alerts in AdWords are helpful. At the campaign or ad group level, you can create a custom alert. For instance, you can be notified when your average CPC for all or certain ad groups within a campaign shoots too high over goal. You can tell Google to check it weekly or daily and you [...]

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