Cybersquatting and Paid Search: What Brands Need to Know

Posted on August 19, 2010
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By Frederick Felman, CMO, MarkMonitor According to The Search Engine Marketing Professional Organization (SEMPO), search advertising has grown 286% in the last five years and will increase from $14.6 billion to $16.6 billion in 2010.  The future for search engine advertising is bright. However, it’s the very vibrancy of search that leads to abuses and [...]

Source:Cybersquatting and Paid Search: What Brands Need to Know

PPC News Roundup for August 6, 2010

Posted on August 16, 2010
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When it comes to promoting an event, the Internet can be of great help. Whether you need to generate buzz or post local announcements, PPC should be a primary weapon in your arsenal.  Kevin Burns over at WPromote has an excellent article on starting event buzzes using PPC campaigns.  PPC has the power to reach [...]

Source:PPC News Roundup for August 6, 2010

Google Experiment Settings Part 2 – the results are in!

Posted on August 11, 2010
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The end of June, I wrote about the new experiment settings in Google AdWords allowing you to test different elements in your account to see if the changes really do improve performance. For instance, you can choose to lower your bids by 30% and then see if you can still maintain the same level clicks at the lower bid. Since this isn’t yet available for everyone, I thought I would follow up my original post with some additional tips I learned along the way as well as my results.

Just over a month ago, I launched several experiments testing what keyword bid differences would do to my performance. I have had many conversations with one particular client where I have been asked, “If we give you an unlimited budget, can you get more conversions?” In other words, is the market saturated and we are getting all that we can or is there an opportunity by spending more money, to get additional conversions. It is not often that a client is willing to give you as much money as you can spend, so I naturally took on the challenge – does spending more really get me more or does it just drive up costs?

Source:Google Experiment Settings Part 2 – the results are in!

PPC News Roundup for July 23, 2010

Posted on August 7, 2010
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PPC is highly competitive and the inflated keyword costs make it that much more difficult to compete. As a small business owner, if you are certain to be outranked in the search engines for popular phrases relating to your services, it’s first important to acknowledge that you may get trampled unless you start looking in [...]

Source:PPC News Roundup for July 23, 2010

How to Become an Affiliate Advertiser

Posted on August 2, 2010
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Would you like some extra cash? Do you have a website or blog, or at least an idea for one? Do you have time to commit to updating that site with content?
If you answered “yes” to all of these questions, then you may want to consider becoming an affiliate advertiser.
Affiliate advertisers host ads for other [...]

Source:How to Become an Affiliate Advertiser

Two Birds with One Stone: Transition an Account & Improve it at the Same Time

Posted on July 31, 2010
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It is an exciting time of change at Hanapin Marketing. We are getting ready to move into a bigger facility, we have a new sister company Tingian Ventures in development and a couple of our loyal team members have moved on to babies (congratulations, Amber!), marriage and graduate school.

Source:Two Birds with One Stone: Transition an Account & Improve it at the Same Time

Landing Page Best Practices

Posted on July 24, 2010
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You spend the time to develop the right keyword list and write very targeted ads to help increase your traffic, click through rate and ultimately quality score. But that is only one piece of the equation – where are you sending those visitors once they click? Your landing page is the first visual introduction to your brand and it should bring a positive experience to the user. To help make sure you are getting the most out of your landing pages, I have put together a list of best practices.

Before optimizing your page, it is important to understand how users see your page. People read a landing page similar to how they would a book or magazine – they scan from left to right, then diagonally across and down the page and then finally back up to the top. That means you need to put your message across the top and the next most important piece on the right. Keeping this basic pattern in mind will help while you take a look at your copy, images and conversion form to help improve your landing page performance.

Source:Landing Page Best Practices

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