News Update: Google Partners with Digitas For Enhanced Mobile Marketing Insights
Yesterday, Google announced their partnership with Digitas, in an effort to provide advanced mobile marketing usage research data to Google advertisers. This partnership will allow Google to combine their original marketing data with Digitas’ search and marketing research to better identify mobile trends and user behavior. The availability of this extra information will ultimately serve [...]
AdWords Privacy Policy Updates, Just in Time!
Last Tuesday, I spent a good chunk of my day adding in a new page across several landing page creatives for one of our clients. While it was a bit tedious, in general, I’m glad this change was necessary. Starting May 17, 2011 aka tomorrow, Google will add three new requirements to the Information Harvesting [...]
Ticker Tuesday: Bidding Strategies, Part 2
Welcome back to Ticker Tuesday’s two-part series on PPC bidding strategies. In Part 1, we discussed when to raise bids, and when to lower them. In this installment, we’ll be discussing the specific tools Google AdWords has to offer for bidding, and how each method relates to your end goals. And as a bonus, we’ll let [...]
News Update: Google for Agencies—Resources Streamlined!
In an attempt to make the lives of marketing agency representatives just a little bit easier, Google launched Google for Agencies. This new site’s intentions are to “inspire creative ideas and provide access to the programs, tools and resources to bring these ideas to life—all in a single location,” according the Google blog post . [...]
Ticker Tuesday: Bidding Strategies, Part 1
Are you stuck on bidding? You’re not alone. Keyword bidding can be a daunting part of PPC management…but it doesn’t have to be! In this episode of Ticker Tuesday, we walk through when it’s a good idea to increase bids, and when to decrease them, all in less than a minute. So whether you’re about [...]
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