Creating Custom Reports in Google Analytics
The new version of Google Analytics has changed the way you create custom reports. This post goes over the basics of custom report dimensions and metrics and provides a step-by-step guide to creating custom reports in the new Google Analytics. Source:Creating Custom Reports in Google Analytics
Google Removes Checkout Badge From Ad Display
Google announced that as of today they are no longer displaying Google Checkout logos in AdWords ads. You can read Google’s statement in a comment on their Merchant support site: Checkout Badges on AdWords ads. The logos will, however, continue to be displayed on product search result pages. This announcement coincides with Google’s efforts to [...]
Hanapin Marketing is hiring! – positions open in sales or marketing
Hanapin – the publisher of PPC Hero – has two open positions, and we’re looking for the best and the brightest to join our world-class team! For the Director of Sales, the ideal candidate has 2+ years sales experience and a track record of customer and revenue growth. Background in B2B and any industry related [...]
Google AdWords: Testing Job Ad Extensions?
Today’s news update from PPC Hero discusses the possibility of yet another ad extension option in Google AdWords becoming available to users. Read the following post to see how this change could affect your Google account! Source:Google AdWords: Testing Job Ad Extensions?
Case Study: The Effects of Modified Broad Match Keywords
In July of last year, Google announced the global roll out of modified broad match keywords that had a greater reach than phrase match and more control than broad match. PPC advertisers welcomed this new match type as a way to better target qualified traffic. I slowly began integrating modified broad match keywords into my [...]
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