Yahoo! boosts online marketing services with link exploration
Yahoo!’s Site Explorer tool allows marketers to view the links that the search engine sees as pointing to their website. Laura Lippay wrote on the Yahoo! Search Marketing Blog that natural linking is an important element of search engine optimisation, as it can boost the profile of a site by demonstrating that visitors value its [...]
Harnessing social content 'key to future of search engine optimisation'
Website optimisation can be a time-consuming process, especially if a site has thousands of individual pages, so harnessing users’ social content will become crucial in boosting a brand’s online profile. This is according to Brian Klais of Search Engine Land, who said that such "crowdsourcing" techniques can do for search engine marketing what the flux [...]
Search engine optimisation 'should drive localisation'
Search engine optimisation (SEO) should lead, rather than follow, the development of localisation and multilingual search, according to one analyst. Writing on Search Engine Land, Andy Atkins-Kruger said that trying to blend SEO services into existing translation and localisation models will not work because it is contrary to the "natural way of thinking". Optimisation, he [...]
Competition 'should shape search engine optimisation'
Before marketers undertake a campaign to push their website up search engine results pages (Serps), it is essential that they first gauge the level of competition in their particular market, as well as the breadth of audience they are trying to reach, it has been claimed. Eric Enge of Search Engine Watch said that travel [...]
Product feeds 'can boost search engine marketing'
Product feeds are a source of data for a website, shopping comparison portals and search ads and should be seen not as a "geeky issue for IT" but as a way of finding "untapped opportunities" to sell, according to one expert. John Greer told Search Engine Watch that in terms of search engine optimisation, a [...]
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