Defining audience 'crucial in search engine marketing'
Defining the target audience for an ad campaign is the cornerstone of any marketing strategy – including search marketing, according to one expert. In an excerpt published on the Yahoo! Search Marketing Blog, Laura Lippay said that any search engine optimisation strategy must start by zeroing in on what their prospective customers want and what [...]
Internet marketing services to benefit as time spent online soars
Britons spent 65 per cent more time online in April 2010 than they did during same month of 2007, a new study has revealed. The analysis by UK Online Measurement (UKOM) showed that UK internet users were on the web for 884 million hours during the month. Social networks and blogs, increasingly seen as an [...]
The keys to local search engine marketing success
When it comes to search strategies for firms looking to attract customers from their locality, the keys to success are "presence, promotion and convertibility". Josh McCoy wrote on Search Engine Watch that web presence can be built up using on-site search engine optimisation (SEO) techniques with localised content, images and video clips. Meanwhile, online brand [...]
Competition 'should shape search engine optimisation'
Before marketers undertake a campaign to push their website up search engine results pages (Serps), it is essential that they first gauge the level of competition in their particular market, as well as the breadth of audience they are trying to reach, it has been claimed. Eric Enge of Search Engine Watch said that travel [...]
Competition 'should shape search engine optimisation'
Before marketers undertake a campaign to push their website up search engine results pages (Serps), it is essential that they first gauge the level of competition in their particular market, as well as the breadth of audience they are trying to reach, it has been claimed. Eric Enge of Search Engine Watch said that travel [...]
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