PPC News Roundup for July 16, 2010

Posted on July 19, 2010
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If you’ve been burned by poorly managed broad match keywords in the past, Google just released the Broad Match Modifier in the U.S. According to George Michie from RKG blog. With BMM you can use a + sign in front of words within Broad Match to trigger close variations of that word: misspellings, singular/plural, stemming, [...]

Source:PPC News Roundup for July 16, 2010

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