Landing Page Best Practices
Posted on July 24, 2010
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You spend the time to develop the right keyword list and write very targeted ads to help increase your traffic, click through rate and ultimately quality score. But that is only one piece of the equation – where are you sending those visitors once they click? Your landing page is the first visual introduction to your brand and it should bring a positive experience to the user. To help make sure you are getting the most out of your landing pages, I have put together a list of best practices.
Before optimizing your page, it is important to understand how users see your page. People read a landing page similar to how they would a book or magazine – they scan from left to right, then diagonally across and down the page and then finally back up to the top. That means you need to put your message across the top and the next most important piece on the right. Keeping this basic pattern in mind will help while you take a look at your copy, images and conversion form to help improve your landing page performance.
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