PPC News Roundup for May 21, 2010
Is Foursquare the next big place to advertise? I’ve heard some noise about it myself, and a post from Small Business Search Marketing also asks the questions. There are some coupons going around for those who are mayors of Starbucks, but surely ad space will be for sale soon – will it be PPC based? [...]
Defining audience 'crucial in search engine marketing'
Defining the target audience for an ad campaign is the cornerstone of any marketing strategy – including search marketing, according to one expert. In an excerpt published on the Yahoo! Search Marketing Blog, Laura Lippay said that any search engine optimisation strategy must start by zeroing in on what their prospective customers want and what [...]
Using Search Funnels to Grow Your Adwords Account
What is the new search funnels feature? Search Funnels are a set of reports in Adwords that allow you to analyze ad impression and click behavior for campaigns, ad groups and keywords. So why is this important for advertisers? Adwords currently attributes conversions to the last click, but as we all know, few conversions are [...]
Staying Ahead Of Shifts In PPC Traffic
The exciting thing about search marketing is that people’s search behaviors are always changing; this can depend on the time of year, trends or new developments in the industry. But how do you stay ahead of these changes and more importantly, what do you do to counteract any negative effects in your accounts? In [...] [...]
Internet marketing services to benefit as time spent online soars
Britons spent 65 per cent more time online in April 2010 than they did during same month of 2007, a new study has revealed. The analysis by UK Online Measurement (UKOM) showed that UK internet users were on the web for 884 million hours during the month. Social networks and blogs, increasingly seen as an [...]
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