Search engine optimisation 'should drive localisation'
Search engine optimisation (SEO) should lead, rather than follow, the development of localisation and multilingual search, according to one analyst. Writing on Search Engine Land, Andy Atkins-Kruger said that trying to blend SEO services into existing translation and localisation models will not work because it is contrary to the "natural way of thinking". Optimisation, he [...]
Defining Negative Keyword Match Types
Negative keywords are important to any PPC campaign as it can help filter unwanted traffic before a user reaches your landing page. For instance, you are trying to attract people interested in shoes, but you don’t sell red shoes. By adding “red” as one of your negative keywords, you can be sure you are not [...]
Efficient bid management: spreadsheet fun!
Changing keyword bids is going to be a task that faces you with some regularity if you’re managing any PPC account. It would be fantastic if we could just manage ad group bids and never consider the cost of our individual keywords, but it doesn’t always work that way. Sometimes, you have fabulous keyword performers [...]
Product feeds 'can boost search engine marketing'
Product feeds are a source of data for a website, shopping comparison portals and search ads and should be seen not as a "geeky issue for IT" but as a way of finding "untapped opportunities" to sell, according to one expert. John Greer told Search Engine Watch that in terms of search engine optimisation, a [...]
How To Exclude Domains from the Content Network
The Google and Yahoo! content networks are great for capturing additional PPC traffic but if not managed, it can quickly spend a lot of money without giving you the results you are looking for. If you haven’t reviewed your network website list recently and added in exclusions, it might be time to take a look. [...]
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