Small businesses 'must master search engine optimisation'
Posted on March 9, 2010
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Getting ranked on the first page of search engine results is an essential element of building a strong online profile for small businesses, but the methods companies like Google use to place websites remain closely guarded, so what do entrepreneurs do?
In his My Small Business column for the Sydney Morning Herald, David Wilson said although the "exact secrets" of how pages are ranked are shrouded in mystery – and constantly changing – there are nevertheless some search engine optimisation (SEO) "fundamentals" that can boost a company’s results.
For example, copywriting for SEO should be "remorselessly relevant" to what users will be searching for. Pay per click marketing services like AdWords can help with researching these keywords.
Website designer Rob Cooper added that content needs to be hosted on a polished portal that includes keywords in each page’s title tag, internal links and "calls to action" that will prompt visitors to take the next step in the purchasing process.
Finally, submitting keyword-rich blogs to industry sites can be a "great ranking booster".
Harvey Raybould of Compila recently said blogs remain the most effective social media platform for boosting SEO.
Source:Small businesses 'must master search engine optimisation'
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