Search engine optimisation 'maximises digital assets'
Posted on March 6, 2010
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Optimising images and videos for search engines can help firms get the most out of their website.
Whether companies are dealing with double-digit growth or battling against the effects of the global downturn, it is essential to wring every last bit of value from digital assets such as images and video, an expert has said.
Herndon Hasty of Search Engine Watch said these areas of a site can often be overlooked when it comes to search engine marketing, but they can play a vital role in boosting a firm’s online profile.
Businesses should therefore ensure search engines have access to the directory that holds product images and that pictures are tagged with what they are – and what users are likely to be searching for – rather than numbers.
To maximise the value of images, they should also be used in social media platforms, such as Flickr or Photobucket.
Videos, such as ads and how to guides, should be posted where search engines can reach then, surrounded by relevant, keyword-rich content, Mr Hasty added.
Clips can achieve optimum exposure by being included on YouTube, which he said is "now the world’s second largest search engine".
YouTube was bought by Google in 2006 for $1.65 billion (£1 billion).
News brought to you by ClickThrough – a provider of SEO Services & Pay Per Click strategies.
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