Search engine optimisation trademark bid fails
The long-running saga over an attempt to trademark the term search engine optimisation has come to an end after the United States Patent and Trademark Office (USPTO) formally blocked it. Jason Gambert of Scottsdale, Arizona had filed his application for the term in June 2008, claiming it had first been used in relation to internet [...]
Social media 'key to search engine marketing'
With Twitter co-founder Evan Williams announcing that the social network set a new record for daily traffic last month, marketers have been reminded not to overlook the value of such microblogging sites in raising their profile. Indeed, the addition of Twitter to Google’s real-time search saw its overall unique visitor numbers rise by nine per [...]
PPC Hero Got a Facelift!
A couple of weeks ago we gave you a sneak peek into Hanapin Marketing’s big plans for the blog redesign. After much anticipation, the day has finally arrived… PPC Hero just got a makeover! The PPC Hero team is very excited to launch our new and improved blog design. If you don’t remember the old [...]
Yahoo! offers search engine optimisation tips
Sites that cannot be found by search engines "may as well be the Invisible Man", according to one expert who has offered some advice on getting noticed by the likes of Yahoo!, Bing and Google. Laura Lippay, director of technical marketing at Yahoo!, said that in order to boost search engine marketing, a webpage needs [...]
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