Including Image Ads In Your Marketing Mix
As online marketing grows, it’s becoming imperative that we as advertisers find ways to set ourselves apart from the competition. We’ve written many posts in the past about the importance of ad text testing, so below you will find a few tips and tricks to help include image ads in your mix if you decide [...]
PPC News Roundup for 3/26/2010
The biggest news in search this week came out of Google with the launch of “Retargeting” on the Content Network. You can now target users who did not result in a conversion on a website. It is all based on user intent. The folks over at Search Engine Land got the inside scoop from their [...]
Email marketing 'being integrated with online marketing services'
Businesses are increasingly using online marketing channels such as social media to boost their email campaigns, according to new research. Harvey Raybould of Compila recently social media, such as blogs, are already an important element of search engine optimisation and the results of the survey by Econsultancy and Adestra suggest it is also helping to [...]
Make Mobile Marketing Work For You
With the growth of mobile use, it’s no wonder mobile advertising is on the rise. According to Wikipedia, mobile advertising only constitutes “around 1% of global advertising spend”, but considering the fact that “mobile phones outnumber TV sets by over 3 to 1”, (wow!) I say there’s no better time than now to start working [...]
Happy St. Patricks Day from PPC Hero
Celebrate St. Patty’s Day with green beer, fun parades, shamrocks and lucky little leprechauns. Good luck on the pot o’ gold. Check out The Adventures of PPC Hero: Heroic Feats of Pay Per Click Management at http://www.ppchero.com/. Copyright © 2007-2010 Hanapin Marketing, LLC. Source:Happy St. Patricks Day from PPC Hero
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