4 Tips For Getting Out Of Your PPC Rut
Anyone who has been working on a PPC account for a while- whether it be your own or a client’s- probably reaches a point of inspiration deficiency. A new PPC account can be like a new toy (if you’re not as nerdy as us, as I’m assuming you are, and this does not hold true [...]
Adapting search engine optimisation to universal search
Ever since Google introduced universal search in 2007, results pages have listed images, video, online shopping sites and blog posts alongside websites – and by adapting their search engine optimisation, marketers can use this to their advantage, an expert has said. Writing on Search Engine Watch, Rob Jones said some fine tuning of existing search [...]
Understanding JavaScript and How it Can Affect Your Analytics Tracking
Google Analytics is instrumental in the way we track the success of our PPC campaigns (especially since it’s free), but as robust as it is, there are certain visitors that just can’t be tracked. There are at least 6 types of those visitors, but today I’m going to focus solely on those that have their [...]
Tracking Your Niche Marketing Success
While you donand#39;t need to buy fancy software to track your niche marketing success, you do need to get organized right from the beginning As part of your overall business planning, you should set up a tracking mechanism so you can tell at a glance how much money you are earning and exactly how you [...]
Website speed 'key to successful search engine optimisation'
Website speed will be a "key factor" in successful search engine optimisation during 2010, according to a panel of industry experts. The group, which met at a recent roundtable event in Manchester, noted that Google is placing more emphasis on the speed at which content is delivered for its search engine rankings, FreshBusinessThinking reports. With [...]
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