Effectively Using adCenter PPC Tools
After the announcement last week of The Yahoo! and Microsoft Search Alliance, I thought it would be helpful to take a look at the adCenter tools that are available, and how you can use them to help grow and optimize your accounts. Microsoft adCenter Desktop Tool As an avid user of the Adwords Editor, I [...]
Website speed 'key to successful search engine optimisation'
Website speed will be a "key factor" in successful search engine optimisation during 2010, according to a panel of industry experts. The group, which met at a recent roundtable event in Manchester, noted that Google is placing more emphasis on the speed at which content is delivered for its search engine rankings, FreshBusinessThinking reports. With [...]
PPC News Roundup for 2/19/2010
Local search might be a great way to boost your clients’ campaigns. Actually who am I kidding it’s a great way to boost everyone’s campaign, so make some time to localize your campaigns! Here are some great tips on PPCBlog for setting up your local PPC strategy, so give it a shot. Get your Google [...]
Hackers 'turning to' search engine optimisation
The practice of search engine optimisation has been described as a "potential goldmine" for hackers, who have several different ways of using the technique to their own ends. According to Sam Tilston, director of marketing for Zoombits.co.uk, they can hack into sites to embed links on them. Such moves can, he continued, "be very detrimental [...]
Positioning Your Business For Success In Local Search
Consumers today not only want to know what’s around them, they want to be able to call with one click, access directions, and know what other people think of it. Due to the fact that 50% of consumers head to search engines first when researching local businesses, according to a joint study from Nielsen and [...]
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