Social media 'key to search engine marketing'
With Twitter co-founder Evan Williams announcing that the social network set a new record for daily traffic last month, marketers have been reminded not to overlook the value of such microblogging sites in raising their profile.
Indeed, the addition of Twitter to Google’s real-time search saw its overall unique visitor numbers rise by nine per [...]
Niche Marketing Through Blogs and Forums
Growing traffic for niche websites can be done through two means: direct marketing and organic growth While organic niche marketing takes more time, it tends to earn free or inexpensive traffic and boosts search engine rankings Organic traffic consists of people who search for a topic and end up at your site but also [...]
Choose Your Affiliate Affiliations Wisely
Most niche marketers promote affiliate products as a way to earn revenue from their blog or website While it would take days to research all of the affiliate opportunities online, doing your research at the outset will prevent major headaches down the line
Affiliate Networks or Private Companies
Some niche marketers choose to promote [...]
Effectively Using adCenter PPC Tools
After the announcement last week of The Yahoo! and Microsoft Search Alliance, I thought it would be helpful to take a look at the adCenter tools that are available, and how you can use them to help grow and optimize your accounts.
Microsoft adCenter Desktop Tool
As an avid user of the Adwords Editor, I was delighted [...]
Website speed 'key to successful search engine optimisation'
Website speed will be a "key factor" in successful search engine optimisation during 2010, according to a panel of industry experts.
The group, which met at a recent roundtable event in Manchester, noted that Google is placing more emphasis on the speed at which content is delivered for its search engine rankings, FreshBusinessThinking reports. [...]
PPC News Roundup for 2/19/2010
Local search might be a great way to boost your clients’ campaigns. Actually who am I kidding it’s a great way to boost everyone’s campaign, so make some time to localize your campaigns! Here are some great tips on PPCBlog for setting up your local PPC strategy, so give it a shot.
Get your Google click [...]
Hackers 'turning to' search engine optimisation
The practice of search engine optimisation has been described as a "potential goldmine" for hackers, who have several different ways of using the technique to their own ends.
According to Sam Tilston, director of marketing for Zoombits.co.uk, they can hack into sites to embed links on them.
Such moves can, he continued, "be very detrimental to the [...]