PPC News Roundup for 1/22/2010
You maybe determined to give your PPC accounts a makeover this year, but remember to optimize PPC accounts gradually. Melissa Mackey from Search Engine Watch discusses why drastic changes can end up hurting your account and some ways to achieve long-term results. With 350 millions users, Facebook is hard to ignore – even for PPC. [...]
How to measure search engine optimisation
An expert in digital marketing has explained how to know whether search engines are picking up brands’ websites. Nick Stamoulis, writing for Promotion World, said that those looking to take advantage of online PR should check to make sure that their search engine marketing techniques are working. The number of visitors to the website going [...]
Search engine optimisation 'to evolve' with Google's incorporation of Twitter
Brands have been advised to consider reworking their search engine optimisation strategies to keep in line with changes brought in by Google on December 7th. The search engine recently announced that it will be incorporating live updates from sites such as Facebook and Twitter into its results pages. And online marketing director for Zoombits.co.uk Sam [...]
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