Search engine optimisation hindered by spammers, expert says
Search engine results are increasingly at risk of hackers flooding the pages with spam, as sites such as Google continue to strive to provide the most current information. This is the opinion of Meghan Keane of Econsultancy, who observed that it is becoming easier for such people to produce rogue content, which in turn makes [...]
Good SEM is SMART
After reading the second half of Ron Jones’s article, Measuring Success, on Search Engine Watch, I was struck with an overwhelming urge to blatantly steal his ideas. However, my more noble tendencies forced me to merely reference them, while giving him credit for the inspiration. Mr. Jones’s article discusses the methods for planning and measuring success [...]
Search engine optimisation 'to include social internet data'
The practice of search engine optimisation by marketers will evolve in the coming year to include more information from social media. This is one of the predictions from one of eMarketer’s senior analysts David Hallerman, who noted that search engines will continue to develop as part of their desire to deliver increasingly relevant results, as [...]
Long Tail Terms for the Holiday Shopping Season
In the second week of December, we’re quickly approaching the end of the biggest gift-giving, and therefore the biggest shopping, period of the year. So, here’s one of the most important questions a good search marketer can ask himself/herself to take advantage of the huge spike in search traffic: “What am I searching for?” This [...]
Internet marketing services 'need a personal touch'
Those looking to further their link building strategies have been advised to consider capitalising on personal encounters as this may prove more useful than other methods. According to Jeff Muendel in an article for Practice Ecommerce, face-to-face meetings have shown themselves to be "the most productive internet link building" that he has experienced. He noted [...]
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