PPC vs. SEO: Which is the Right Answer?
There’s a continuous debate in the search marketing industry about which is the more effective and efficient use of resources: pay per click or natural search engine optimization. Obviously, I’ll be supporting the PPC side of this argument. Our trusty sidekicks over at www.SEOBoy.com can be counted on to back the natural optimization horse in [...]
Search engine optimisation boosted by page load time?
New and developing ways to improve search quality and reduce the impact that spammers have on engines may help those attempting to use search engine optimisation (SEO) as a promotional tool. According to Search Engine Watch’s Eric Enge, although links are relied on heavily by search engines and these will continue to be important in [...]
Link building 'important' for online PR
The practice of link building by companies has been highlighted as important for success in internet marketing, despite the fact that it can be both time-consuming and difficult. As part of a search engine optimisation (SEO) strategy, Mark Jackson of Search Engine Watch observed that building a strong base of good links can help firms [...]
Google LBA’s Are Being Removed, Get a Location Extension Instead
Late last week Search Engine Land posted an article on how Google is planning to stop allowing companies to create local business ads, and for anyone who currently has a LBA will stop displaying mid-December. Now the post did say that Google’s LBA’s will be coming back in the future, but declined to say when [...]
PPC News Roundup for 12/4/2009
If you haven’t already- please, take a moment to fill out our readership survey! We’re looking to better understand our readers so we can specialize content to what you want…and we can’t do that without your help. It’s a win-win: we all get better content, and you’ll have a chance to win a free landing [...]
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