Search engine marketing used by SMEs, research shows
Small to medium-sized enterprises (SMEs) are increasingly using search engine marketing as a promotional tool, new figures have revealed.
According BizReport, a study by WebVisible found that 93 per cent more was spent on search in the third quarter of 2009 than in the second, with a climb in the amount of money being directed towards [...]
Expand Your Keyword Research Today with Two New Free Tools from WordStream
This article was written by John A. Lee, Paid Search Manager at WordStream Inc., a provider of keyword tools for pay-per-click (PPC) and search engine optimization (SEO) efforts involving large numbers of keywords.
Search engine marketing and profitability are two things that should go hand-in-hand. As many of you know all too well, this isn’t always [...]
Search engine optimisation 'to evolve' with Google's incorporation of Twitter
Brands have been advised to consider reworking their search engine optimisation strategies to keep in line with changes brought in by Google on December 7th.
The search engine recently announced that it will be incorporating live updates from sites such as Facebook and Twitter into its results pages.
And online marketing director for Zoombits.co.uk Sam Tilston recommended [...]
Search engine optimisation skills in demand, expert shows
Individuals with search engine optimisation (SEO) expertise will find themselves in high demand in 2010, it has been suggested.
According to CV Screen – a specialist IT recruitment agency – the requirement for those with online marketing services skills, as well as SEO capabilities, rose by 40 per cent in the last 12 months.
And managing director [...]
Search engine optimisation tips provided
Digital brands may profit from taking on board some suggestions made by an industry expert, such as segmenting site maps.
Econsultancy’s Jaamit Durrani recommended that those in the online marketing services industry and others consider dividing up their navigation tools as, by doing so, search engine spiders are better able to find every page.
Furthermore, he advised [...]
PPC vs. SEO: Which is the Right Answer?
There’s a continuous debate in the search marketing industry about which is the more effective and efficient use of resources: pay per click or natural search engine optimization. Obviously, I’ll be supporting the PPC side of this argument. Our trusty sidekicks over at www.SEOBoy.com can be counted on to back the natural optimization horse in [...]
Search engine optimisation boosted by page load time?
New and developing ways to improve search quality and reduce the impact that spammers have on engines may help those attempting to use search engine optimisation (SEO) as a promotional tool.
According to Search Engine Watch’s Eric Enge, although links are relied on heavily by search engines and these will continue to be important in the [...]