Internal linking is effective search engine optimisation, expert says

Including internal links in content has been highlighted as good use of search engine optimisation (SEO) by an industry expert. According to Sam Tilston, online marketing director of vitabits.co.uk, doing this in strategies is effective, although the reputation of a brand is also key. Referring to the BBC’s recent decision to optimise its headlines – [...]

Search engine optimisation 'essential' for success

Search engine optimisation (SEO) efforts must form part of a business’s online trading practice, according to one industry information source. Last Click News has said SEO is crucial to the success of ecommerce, with link building an important cornerstone of such campaigns. "Unprecedented exposure" can be achieved if companies have intelligent keyword strategies, which may [...]

PPC News Roundup for 11/13/2009

Search Engine Land takes a look at the advanced segments feature in Google Analytics. The example compares short & long keywords to show how the advanced tool can be used to analyze keyword data more efficiently. Never hurts to learn a little bit more about Analytics… The next installment in the SEM Beginner Series explains [...]

Search engine optimisation now a 'mainstream activity'

The practice of search engine optimisation has been described as "mainstream" by a journalist, who noted that the recession has prompted many businesses to steer away from other strategies. In an article for the Belfast Telegraph, Ruairie McNally observed that firms are now asking search engine optimisation companies to "demystify the practice" of driving their [...]

Online marketing services 'need to adjust' for holidays

Advertisers have been advised to consider their search engine strategies prior to the holiday season. According to Stephen DiMarco, in an article for MediaPost, search engine marketing "is a secret weapon" and one that should be harnessed as it has a measurable impact in a short space of time. He recommended that advertising professionals observe [...]

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