Online marketing services 'need to adjust' for holidays
Advertisers have been advised to consider their search engine strategies prior to the holiday season. According to Stephen DiMarco, in an article for MediaPost, search engine marketing "is a secret weapon" and one that should be harnessed as it has a measurable impact in a short space of time. He recommended that advertising professionals observe [...]
Increase PPC Conversion Rates by Targeting High Volume Locations
If you have a PPC account that allows you to target across the Unites States, try adding geo-targeted campaigns for each of the 50 states to help increase your conversion and click-through rates. In most of my accounts I have inherited, there are several campaigns with very specific keywords that are targeted all across the [...]
Search engine optimisation useful for brands?
Brands have been advised to consider implementing strategies involving search engine optimisation (SEO) and social media, rather than focusing solely on online banner advertising. PR agency Punch Communications observed that the promotional campaigns of those in the online marketing services industry include a "far broader range" of techniques, as social media has "evolved significantly", alongside [...]
Use These Tips from Yahoo to Maximize Your Holiday Revenue
This information was presented in a webinar by Yahoo last week. I went into it hoping to learn something new but wasn’t expecting to learn something new – but it turned out to be a very insightful webinar full of good stats that you can cater your PPC advertising campaigns to this holiday season. General [...]
Trends in search engine optimisation 'need to be the focus' now
Those in the advertising industry need to concentrate more heavily on evolving trends in search terms at this time of year, one expert has claimed. According to Helen Leggatt, writing for Biz Report, upcoming calendar dates such as Black Friday (November 27th) and Cyber Monday (November 30th) are important as recent studies have indicated that [...]
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