How to Use Negative Keywords in Yahoo! Search Marketing
Match types can be tricky, especially when it comes to adding negative match keywords. Negative match keywords (or keyword exclusions) are a very effective way to reduce the number of unqualified clicks on your ad. But negatives can get confusing, and often times a manager will inadvertently add a negative that prevents a targeted [...] [...]
Value-added content 'can boost online PR'
Creating content specifically for websites can significantly boost online retailers’ internet marketing efforts, it has been suggested. According to software development company Modera, including features such as videos can help to build relationships with customers. Chief executive Siim Vips explained that value-added content can help those involved in internet marketing to represent their brand, as [...]
Hanapin is Hiring SEM Specialists! Just five more days left…
…until we close the application period for our search engine marketing (SEO + PPC) position. Hanapin Marketing (the publisher of SEO Boy and PPC Hero) is looking for three search marketing specialists to add to our talented and hard working team! We have a comprehensive and intensive 12-week training program, so while experience in SEO [...]
Search engine optimisation 'subject to control'
Search engine optimisation techniques such as keywords are subject to the same regulations as internet adverts, according to two industry bodies. The Financial Services Authority (FSA) and the Office of Fair Trading have issued a set of guidelines to internet marketing services, which emphasise the fact that words used to trigger ads will be judged [...]
Search engine marketing 'enhanced' by Google Web Elements
Web Elements, a new tool introduced by Google, could improve the search engine results of those in ecommerce businesses and increase AdSense revenue, the company has said. Through incorporating other Google products on their sites, digital traders can enhance the shopping experience for their customers while continuing to generate sales. Employing the Custom Search element [...]
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