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Expand Your Keyword List for Free: How the New WordStream Keyword Tool Works

Whenever a new PPC tool is released, we try to do a quick review to let you know how it works and if it would be beneficial for your PPC campaign. Today, I’m going to explore the new Free Keyword Tool from WordStream. Overall, the tool is quite easy to use. Even upon your [...] [...]

Search engine marketing 'looks set to change'

The future of search-based advertising is likely to move away from the traditional keyword method, an industry expert has suggested. According to Nicholas Fox, business product management director at Google AdWords, there is a massive opportunity for marketers to transform the search advertising industry, as reported by Infoworld. Speaking at the Search Engine Strategies (SES) [...]

Book Prize Winners for our Totally Awesome SEM Sweepstakes!

Today we are drawing book prize winners for our Totally Awesome SEM Sweepstakes give away! Each of these 100 lucky folks will receive a copy of the SEM book of their choosing! Winner’s will be notified by email with further details and a request for shipping information. Yeah! TOMORROW we will randomly draw winners for [...]

Search engine marketing 'enhanced' by Google Web Elements

Web Elements, a new tool introduced by Google, could improve the search engine results of those in ecommerce businesses and increase AdSense revenue, the company has said. Through incorporating other Google products on their sites, digital traders can enhance the shopping experience for their customers while continuing to generate sales. Employing the Custom Search element [...]

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