How To Confirm Placement of Your PPC Ads in Bing.com
MSN announced the launch of a new ad preview tool for Bing.com. Instead of typing in your keywords directly into Bing, you can now use the ad preview tool to make sure your ads are showing without affecting the real search results. Typically, I will get clients that like to type in their keywords into [...]
Online PR 'should be targeted at consumers earlier'
Marketers ought to consider changing their advertising strategies in order to attract customers earlier in the shopping process as a result of changes in search activity, an industry expert has said. Gian Fulgoni of analytics company comScore observed that – with June’s total number of searches reaching 202 million – users are growing more dependent [...]
Wind Power – http://bit.ly/X2c…
Wind Power – http://bit.ly/X2ccy
PPC Hero News Roundup For 9/18/09
Bill Slawski posted a link this week to Analyzing and Evaluating Query Reformulation Strategies in Web Search Logs – this is a paper written by researchers from the University of Washington. In his post, A Taxonomy of Rewriting Search Terms, Slawski outlines a few highlights from the paper – a very interesting read! If only [...]
Some PPC Webcasts/Podcasts You Should Check Out!
This is just a quick FYI on some very good webcasts and podcasts that are going to be happening soon. All of these are PPC related so hopefully you’ll get useful tips and info from each one! Search Marketing Now has a series of upcoming webcasts. All webcasts are free, begin at 1PM Eastern Time, [...]
« go back — keep looking »