5 Tips to Managing Compliance Teams in Your PPC Accounts
Several of our clients have compliance teams that must approve each and every word the company uses to promote its services and/or products. According to Wikipedia, compliance is defined as: “the goal that corporations or public agencies aspire to in their efforts to ensure that personnel are aware of and take steps to comply [...] [...]
How Business.com Can Help You Reach Your Lead Goals
With all the talk about Google, Yahoo and MSN all the time, the little guys tend to get left out. By little guys, I mean second tier search engines like business.com, 7search.com, ask.com etc. I’m currently using Business.com for one of my clients and I’m getting decent results. It’s important for PPC advertisers to realize [...]
PPC News Roundup for Friday 8/14/2009
Holy cow that is cool! Google is testing the use of images in PPC advertisements! There’s no description but who needs one when there is a picture? The only information present is the picture, price, brand and link. Very cool for click-through rates. A study over at Bing.com says they’re seeing a 23% increase [...] [...]
Companies can Benefit Significantly from Press Releases
Press releases are formal (or informal) business announcements that a company makes in an effort to share their services with others A press release can be used in a video announcement from a company representative, news broadcast, or more well known, a written announcement distributed to media outlets making people aware of the news that [...]
Utilize Category Exclusions to Enhance Your Content Network Performance
Refining your performance on the AdWords Content Network requires diligence and a varied approach. We have written previously on excluding specific sites on the Content Network, as well as restructuring your campaign to gain additional exposure. Now I’d like to discuss how you can further optimize your performance by excluding entire categories from your distribution. [...]
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