A Different Form of PPC Advertising You Should Consider, Soon
Yesterday, I had a call with a company that has only been around for about 9 months. I walked through a demo on how to use their search engine, in which they claim MSN stole their algorithm. I was surprisingly impressed with this search engine that I honestly had never used before. It’s called LeapFish. [...]
Value-added content 'can boost online PR'
Creating content specifically for websites can significantly boost online retailers’ internet marketing efforts, it has been suggested.According to software development company Modera, including features such as videos can help to build relationships with customers.Chief executive Siim Vips explained that value-added content can help those involved…
Source:Value-added content 'can boost online PR'
How To Geo-Target a National PPC Campaign
Typically pay-per-click managers who promote a nationally available product or service only run a nationally-targeted campaign. But they are missing a huge opportunity to serve relevant ads for local search queries.
With increasing competition in the SEM industry, advertisers are looking for more ways to optimize their campaign. By implementing geo-targeting for a National campaign, you [...]
5 Tips to Managing Compliance Teams in Your PPC Accounts
Several of our clients have compliance teams that must approve each and every word the company uses to promote its services and/or products. According to Wikipedia, compliance is defined as: “the goal that corporations or public agencies aspire to in their efforts to ensure that personnel are aware of and take steps to comply [...]
How Business.com Can Help You Reach Your Lead Goals
With all the talk about Google, Yahoo and MSN all the time, the little guys tend to get left out. By little guys, I mean second tier search engines like business.com, 7search.com, ask.com etc.
I’m currently using Business.com for one of my clients and I’m getting decent results. It’s important for PPC advertisers to realize there [...]
PPC News Roundup for Friday 8/14/2009
Holy cow that is cool! Google is testing the use of images in PPC advertisements! There’s no description but who needs one when there is a picture? The only information present is the picture, price, brand and link. Very cool for click-through rates.
A study over at Bing.com says they’re seeing a 23% increase [...]
Companies can Benefit Significantly from Press Releases
Press releases are formal (or informal) business announcements that a company makes in an effort to share their services with others A press release can be used in a video announcement from a company representative, news broadcast, or more well known, a written announcement distributed to media outlets making people aware of the news [...]
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