Search engine optimisation 'subject to control'
Search engine optimisation techniques such as keywords are subject to the same regulations as internet adverts, according to two industry bodies.
The Financial Services Authority (FSA) and the Office of Fair Trading have issued a set of guidelines to internet marketing services, which emphasise the fact that words used to trigger ads will be judged similarly [...]
Search engine marketing 'looks set to change'
The future of search-based advertising is likely to move away from the traditional keyword method, an industry expert has suggested.
According to Nicholas Fox, business product management director at Google AdWords, there is a massive opportunity for marketers to transform the search advertising industry, as reported by Infoworld.
Speaking at the Search Engine Strategies (SES) conference in [...]
PPC Hero News Roundup for Friday 8/21/2009
The team at Inside AdWords had an intriguing post this week. There’s been some research done lately on how much conversion rates vary with ad position. The results may surprise you.
Want to optimize your PPC landing page, but aren’t exactly sure where you should begin? Search Engine Watch has a handy list of seven optimization [...]
Blogging offers 'massive rewards' in search engine optimisation
A company blog can be an "amazing" tool for securing higher rankings on search engines like Google but businesses need to understand how these sites work and employ the right planning and resources to make the most of their content, according to Econsultancy editor-in-chief Chris Lake.
His comments come after a survey by Write My [...]
Search engine marketing 'looks set to change'
The future of search-based advertising is likely to move away from the traditional keyword method, an industry expert has suggested.
According to Nicholas Fox, business product management director at Google AdWords, there is a massive opportunity for marketers to transform the search advertising industry, as reported by Infoworld.
Speaking at the Search Engine Strategies (SES) conference in [...]
You Can Now See Google Subdomains in Your Content Network Reporting
My obsession with the Google AdWords Content Network continues! Actually, developments keep popping up about the Content Network and I like to keep you informed. Recently Google announced a change to the content network reporting: now you can view Google subdomain properties within your placement performance report.
As you know, any additional level of granularity in [...]
Value-added content 'can boost online PR'
Creating content specifically for websites can significantly boost online retailers’ internet marketing efforts, it has been suggested.According to software development company Modera, including features such as videos can help to build relationships with customers.Chief executive Siim Vips explained that value-added content can help those involved…
Source:Value-added content 'can boost online PR'