Search engine optimisation 'subject to control'
Search engine optimisation techniques such as keywords are subject to the same regulations as internet adverts, according to two industry bodies. The Financial Services Authority (FSA) and the Office of Fair Trading have issued a set of guidelines to internet marketing services, which emphasise the fact that words used to trigger ads will be judged [...]
Search engine marketing 'looks set to change'
The future of search-based advertising is likely to move away from the traditional keyword method, an industry expert has suggested. According to Nicholas Fox, business product management director at Google AdWords, there is a massive opportunity for marketers to transform the search advertising industry, as reported by Infoworld. Speaking at the Search Engine Strategies (SES) [...]
PPC Hero News Roundup for Friday 8/21/2009
The team at Inside AdWords had an intriguing post this week. There’s been some research done lately on how much conversion rates vary with ad position. The results may surprise you. Want to optimize your PPC landing page, but aren’t exactly sure where you should begin? Search Engine Watch has a handy list of seven [...]
Blogging offers 'massive rewards' in search engine optimisation
A company blog can be an "amazing" tool for securing higher rankings on search engines like Google but businesses need to understand how these sites work and employ the right planning and resources to make the most of their content, according to Econsultancy editor-in-chief Chris Lake. His comments come after a survey by Write My [...]
Search engine marketing 'looks set to change'
The future of search-based advertising is likely to move away from the traditional keyword method, an industry expert has suggested. According to Nicholas Fox, business product management director at Google AdWords, there is a massive opportunity for marketers to transform the search advertising industry, as reported by Infoworld. Speaking at the Search Engine Strategies (SES) [...]
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