SEO 'must target end users'
Posted on July 7, 2009
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Appearing at the top of search engine results pages (Serps) should not be the "be-all and end-all" of search engine optimisation, it has been claimed. Writing on the PC Pro blog, Tom Arah said the guiding principle of effective search engine marketing should be achieving a click through from the end user. The best way to land a click thro…
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