PPC News Roundup for Friday 7/10/2009

Semgeek posted about the possibility of PPC Ads in Movie Theatres. At first I thought how do you “Pay per Click” in a movie theatre? OK, so they don’t mean actual PPC, but the post does have interesting things to say about geo-targeting and marketing in general. Still think you can make thousands of dollars [...]

Search engine marketing 'the way to go' for hoteliers

Search marketing remains the most effective way of generating direct revenue for the global hotel industry, despite the rise of social media, it has been claimed. InterContinental Hotels Group Asia-Pacific vice-president of distribution marketing and revenue management Jos Weesjes told 4Hoteliers that social networks are useful for raising awarenes… Source:Search engine marketing 'the way to [...]

Winning top page rank 'requires strategic search engine optimisation planning'

E-retailers and other firms looking to hit the top of the search engine rankings need to move beyond "traditional" search engine optimisation (SEO) towards a full-scale SEO strategy if they want to get noticed, it has been claimed. BigNews.biz said "a year or two ago", internet marketers could achieve reasonable rankings with th… Source:Winning top [...]

Search engine optimisation 'can boost recruitment'

Companies are increasingly using search engine optimisation to boost their online marketing and drive traffic to their websites, but they could be missing out on an opportunity to turn the service to recruitment, a new report has claimed. In the white paper, Sharkstrike said many corporate career pages suffer from a lack of keyword research, [...]

PPC News Roundup for Friday 7/17/2009

Wonder how much you should bid on that new keyword? Over at the Yahoo search marketing blog they’ll tell you which numbers actually matter when determining your keyword bid. They go into cost-per-lead, return on advertising spend and profit. Brad Geddes talks about the new Google trademark policy and find Google is actually following [...] [...]

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