Search engine marketing 'the way to go' for hoteliers
Search marketing remains the most effective way of generating direct revenue for the global hotel industry, despite the rise of social media, it has been claimed. InterContinental Hotels Group Asia-Pacific vice-president of distribution marketing and revenue management Jos Weesjes told 4Hoteliers that social networks are useful for raising awarenes… Source:Search engine marketing 'the way to [...]
10 Easy Ways to Optimize Your PPC Landing Pages & Increase Conversions
It’s common knowledge that a professional website design can increase conversion rates and sales. A professional website design ensures trust and credibility with your users. Over at www.seoboy.com (our brother site) there is a post outlining a few do’s and don’ts on creating a web design that conveys trust and credibility to help increase conversions. [...]
Companies 'need help' to make the most of search engine marketing
Companies are continuing to invest in search marketing through the recession but many are still in need of assistance when it comes to optimising their sites and improving the performance of their landing pages, a new survey has found. The poll by predictive marketing firm [x+1] found that 65.4 per cent of firms intend to [...]
Beware of Low Bids and Low Budgets When Setting Up Your Google AdWords Account
A few weeks back one of my clients performed a search for one of his keywords and it didn’t come up in Google search. So of course I review the keyword in the AdWords interface by checking on the ad diagnostic tool and saw that the keyword was not showing due to a low keyword [...]
SEO 'must target end users'
Appearing at the top of search engine results pages (Serps) should not be the "be-all and end-all" of search engine optimisation, it has been claimed. Writing on the PC Pro blog, Tom Arah said the guiding principle of effective search engine marketing should be achieving a click through from the end user. The best way [...]
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