Search engine optimisation secrets explained in new book
A book detailing the principles of SEO has been published by a business writer.Grace Cherian’s guide, Racing to the Top: Twenty Tips to Ramp up Your Search Engine Ranking, is a 14-page booklet designed to help smaller businesses optimise their websites.An owner of a small business herself, Ms Cherian recognised the need for information to [...]
Yahoo and Microsoft Announce A Search Partnership
The news hit this morning: Yahoo and Microsoft have officially announced an extensive partnership. We’re not certain what exactly this will mean for your pay-per click campaigns just yet (on a day-to-day basis). However, we would like to provide some resources so that you can learn more about this announcement:
Microsoft-Yahoo partnership resources:
You can learn more [...]
Companies 'need help' to make the most of search engine marketing
Companies are continuing to invest in search marketing through the recession but many are still in need of assistance when it comes to optimising their sites and improving the performance of their landing pages, a new survey has found. The poll by predictive marketing firm [x+1] found that 65.4 per cent of firms intend to [...]
Get More Leads by Restructuring and Optimizing Your Google Content Network Campaigns
Lately, I’ve been writing a series of articles on the Google Content Network. Previously, we have discussed Content Network bidding strategies; how to and why you should separate the Search and Content network distribution; how to use your performance data to create placement targeted campaigns (not written by yours truly); how to locate performance fluctuations; [...]
Value-added content 'can boost online PR'
Creating content specifically for websites can significantly boost online retailers’ internet marketing efforts, it has been suggested.According to software development company Modera, including features such as videos can help to build relationships with customers.Chief executive Siim Vips explained that value-added content can help those involved…
Source:Value-added content 'can boost online PR'
Search engine marketing 'the way to go' for hoteliers
Search marketing remains the most effective way of generating direct revenue for the global hotel industry, despite the rise of social media, it has been claimed. InterContinental Hotels Group Asia-Pacific vice-president of distribution marketing and revenue management Jos Weesjes told 4Hoteliers that social networks are useful for raising awarenes…
Source:Search engine marketing 'the way to go' [...]
10 Easy Ways to Optimize Your PPC Landing Pages & Increase Conversions
It’s common knowledge that a professional website design can increase conversion rates and sales. A professional website design ensures trust and credibility with your users. Over at www.seoboy.com (our brother site) there is a post outlining a few do’s and don’ts on creating a web design that conveys trust and credibility to help increase conversions. [...]
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