Search engine optimisation 'best way' to boost sales
A new poll of marketing professionals has named search engine optimisation (SEO) as the best technique for generating online sales. UTalkMarketing said 48 per cent of those surveyed by Forbes thought search engine marketing brought in the most online conversions. Over half of marketers working with budgets of £1 million or more felt the same. [...]
PPC Blog News Roundup for Friday 6/12/2009
Who said PPC isn’t good for branding? A study from eMarketer found that Senior-level Marketing Executives don’t see PPC as a good branding initiative. This response from Post-Click Marketing proves that you throw away a lot of money if you don’t consider branding through PPC campaigns. Anyone seen the Opportunities tab [...] Source:PPC Blog News [...]
Blended search 'has implications for SEO and online marketing'
With search engines now displaying a variety of different mediums on their results pages, companies must adapt their search engine optimisation (SEO) strategies to reflect this growing trend.This is the view of Lisa Wehr of Practical eCommerce, who pointed out that among search engine results, users can now find videos, images, blogs, social media … [...]
An Easy Way to Increase Your Click-Through Rates, Quality of Traffic and Conversions
What I’ve always loved about Google AdWords is the extensive amount of information they give you. And something I realized I can do to help improve my overall click-through rate via the content network and doesn’t include writing new ads, testing ads, changing keywords or running any search query reports. (Although those are very good [...]
Travel companies 'need to improve search engine marketing'
Travel companies may be missing out on valuable business by failing to make the most of search engine optimisation (SEO) and internet marketing, it has been suggested.Travolution’s Kevin May reports that at the recent Travolution Summit, Graham Cooke, ecommerce project manager at Google, outlined the importance of effective SEO for travel firms.Res… Source:Travel companies 'need [...]
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