Search engine optimisation 'can boost recruitment'
Companies are increasingly using search engine optimisation to boost their online marketing and drive traffic to their websites, but they could be missing out on an opportunity to turn the service to recruitment, a new report has claimed. In the white paper, Sharkstrike said many corporate career pages suffer from a lack of keyword research, [...]
Keyword research 'vital' to search engine optimisation
It is "vital" that online marketers developing search engine optimisation campaigns do their homework on the keywords and phrases their target audience is searching for, it has been claimed. Writing on Search Engine Journal, Garrett Pierson said all too often, companies develop search engine marketing strategies that focus on keywords &qu…
Source:Keyword research 'vital' to search [...]
What You Need to Know about Google AdWords’ New Conversion Tracking Metrics
One of the newly visible metrics within the updated Google AdWords interface pertains to conversion tracking. Today, we will explore the difference between the “Conversions (many-per-click)” data and the “Conversions (1-per-click)” data.
If you have migrated to the new AdWords interface, you have probably noticed these additional conversion tracking columns within your stats. Here are the [...]
Search engine optimisation 'can boost recruitment'
Companies are increasingly using search engine optimisation to boost their online marketing and drive traffic to their websites, but they could be missing out on an opportunity to turn the service to recruitment, a new report has claimed. In the white paper, Sharkstrike said many corporate career pages suffer from a lack of keyword research, [...]
Winning top page rank 'requires strategic search engine optimisation planning'
E-retailers and other firms looking to hit the top of the search engine rankings need to move beyond "traditional" search engine optimisation (SEO) towards a full-scale SEO strategy if they want to get noticed, it has been claimed. BigNews.biz said "a year or two ago", internet marketers could achieve reasonable rankings with th…
Source:Winning top page [...]
PPC News Roundup for June 16, 2009
Over at Website Magazine Peter Prestino has written an article on five PPC landing page design trends. These are not only trends but they are also best-practices when considering a landing page design. Good stuff.
Have you seen the new AdWords bid simulator? It’s not widely available yet but you should [...]
Search engine optimisation 'can boost recruitment'
Companies are increasingly using search engine optimisation to boost their online marketing and drive traffic to their websites, but they could be missing out on an opportunity to turn the service to recruitment, a new report has claimed. In the white paper, Sharkstrike said many corporate career pages suffer from a lack of keyword research, [...]
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