How to Spend All That Money: A Few PPC Budgeting Strategies
When you are in the process of building a pay-per-click advertising campaign, one of the least enjoyable but most important things to consider is your budget. How, in fact, do you intend to spend your (or your clients’) money? The answer, as always: It depends. Are you a veteran online who is trying to drive [...]
Marketers 'stick with search engine optimisation'
Marketers are sticking with search engine optimisation services as they look to ride out the recession, a new poll has found. The Interactive Marketing Channels to Watch in 2009 report from Forrester Research indicates that over 80 per cent of marketers currently use search engine optimisation to reach their target audience. Over 90 per cent [...]
Search engine optimisation 'can boost recruitment'
Companies are increasingly using search engine optimisation to boost their online marketing and drive traffic to their websites, but they could be missing out on an opportunity to turn the service to recruitment, a new report has claimed. In the white paper, Sharkstrike said many corporate career pages suffer from a lack of keyword research, [...]
Keyword research 'vital' to search engine optimisation
It is "vital" that online marketers developing search engine optimisation campaigns do their homework on the keywords and phrases their target audience is searching for, it has been claimed. Writing on Search Engine Journal, Garrett Pierson said all too often, companies develop search engine marketing strategies that focus on keywords &qu… Source:Keyword research 'vital' to [...]
What You Need to Know about Google AdWords’ New Conversion Tracking Metrics
One of the newly visible metrics within the updated Google AdWords interface pertains to conversion tracking. Today, we will explore the difference between the “Conversions (many-per-click)” data and the “Conversions (1-per-click)” data. If you have migrated to the new AdWords interface, you have probably noticed these additional conversion tracking columns within your stats. Here are [...]
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