Happy Father’s Day from PPC Hero!
As you know, we’ve been looking through some of PPC Hero’s photo albums that were stashed away in his Fortress of Awesomeness (he changed the name of the fortress because “Solitude” was too somber and he wanted something that reflected his awesomeness). It’s always nice to go back and reminisce on the innocence and cuteness [...]
SEO and online ad tips offered by Google
Integrating tasks and controlling the use of search engine optimisation techniques are among two tips being offered by Google expert Ricardo Prada. Writing and presenting on the adsense blogspot, Mr Prada is running a series of presentations designed to offer best practice advice designed to help firms – such as those interested in internet marketi… [...]
How to Use Google Wonder Wheel and Related Search Tools for Keyword Research
The fuel that drives every PPC campaign is your keyword list. The success of your campaign will live and die by the keywords that you target. You need to make sure that you are targeting the right keywords and that your keyword list is extensive and robust. And your list of keywords needs to be [...]
Keyword research 'vital' to search engine optimisation
It is "vital" that online marketers developing search engine optimisation campaigns do their homework on the keywords and phrases their target audience is searching for, it has been claimed. Writing on Search Engine Journal, Garrett Pierson said all too often, companies develop search engine marketing strategies that focus on keywords &qu… Source:Keyword research 'vital' to [...]
Marketers 'stick with search engine optimisation'
Marketers are sticking with search engine optimisation services as they look to ride out the recession, a new poll has found. The Interactive Marketing Channels to Watch in 2009 report from Forrester Research indicates that over 80 per cent of marketers currently use search engine optimisation to reach their target audience. Over 90 per cent [...]
keep looking »