Microsoft Unleashes a Round of Spring Updates for adCenter
Early this morning, the adCenter blog published 5 posts detailing all of the changes they’ve pushed live as part of their Spring 2009 Upgrade. Microsoft continues to drive their advertising platform forward, and unlike Google who releases a new feature every other day, the folks at adCenter prefer a mega-upgrade instead. Guess that adds to [...]
Online marketing teams 'to boost SEO spending'
Over half of UK companies will be spending more on search engine optimisation (SEO) this year, according to new research from Guava and Econsultancy.It shows that 55 per cent of firms plan to increase their budgets for SEO in 2009, while 31 per cent will maintain current levels of spending.Furthermore, some 45 per cent of [...]
PPC News Roundup for May 8, 2009
Goodbye Placements Tab! Google AdWords has replaced the “placements” tab with the “networks tab”. Amanda Kelly, from Adwords, discusses the new networks tab feature, the ins and outs, and more! The new interface separates automatic and managed placements amongst other new features! YSM is integrating the favicon into their search results. Now, [...] Source:PPC News [...]
SEO 'best online marketing tactic for customer acquisition'
Companies looking to acquire new customers in difficult economic times should focus on search engine optimisation (SEO), it has been claimed. According to David Hallerman, senior analyst at eMarketer, SEO is the "best customer acquisition tool in the online space".He explained that SEO can improve organic search listings, which consumers … Source:SEO 'best online marketing [...]
How to Leverage Google’s Trademarked Term Bidding Policies
With recent news breaking that Google will be opening up keyword bidding policies on trademarked terms, it is time to reconsider whether this is a valid and cost-effective tactic to consider. On its face, bidding on a competitor’s name or key product seems to be a money-losing proposition. After all, in pay-per-click advertising, we seek [...]
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