SEO 'best online marketing tactic for customer acquisition'

Companies looking to acquire new customers in difficult economic times should focus on search engine optimisation (SEO), it has been claimed. According to David Hallerman, senior analyst at eMarketer, SEO is the "best customer acquisition tool in the online space".He explained that SEO can improve organic search listings, which consumers …
Source:SEO 'best online marketing tactic [...]

Expert offers online marketing and SEO tips for Google Search Options

Following the launch of Google Search Options, companies developing search engine optimisation (SEO) strategies and internet marketing campaigns have more to consider than just keywords in web text and ads.This is the view of Chris Crum from the WebProNews team, who claims there are a number of ways that firms can exploit the new feature [...]

Online marketing teams 'to boost SEO spending'

Over half of UK companies will be spending more on search engine optimisation (SEO) this year, according to new research from Guava and Econsultancy.It shows that 55 per cent of firms plan to increase their budgets for SEO in 2009, while 31 per cent will maintain current levels of spending.Furthermore, some 45 per cent of [...]

PPC Blog News Roundup for May 22, 2009

This week, Google announced that they are updating their U.S. trademark policy. Under this new policy the restrictions will be loosened slightly so that more advertisers can display relevant brands within their PPC ads. This update applies only to Google.com within the U.S. and takes effect around June 15th.
Gordon Choi [...]

Good Bye To Google’s “Other Unique Queries” – We Won’t Miss You

PPC advertisers have been waiting a long time for this. Just officially announced yesterday, Google AdWords is removing the ‘other unique queries’ label in the search query performance report. We wrote about this new feature in the search query report back in April but did not find an official announcement from Google until yesterday.
The Google [...]

What To Look for if Your Volume Tanks on the Google Content Network

Lately, we’ve been writing quite a bit about the Google Content Network. This is simply because there is so much to talk about! Today, I would like to touch on another topic within this theme: two reasons why your Content Network performance may suddenly tank.
First, let’s do a quick review of what we’ve discussed thus [...]

How To Broaden Your Exposure on the Google Content Network

I’ve said it before and I’ll say it again: the Google Content Network is fickle and it can be tricky. In both the Search and Content Networks, ad position is important. Within the Search Network you have a wider range of ad positions that can generate positive results. However, the Content Network has a smaller [...]

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