May the Force Be With You! Happy Anniversary to Star Wars!
OH MAN do we love Star Wars! Today marks the anniversary of the release of Stars Wars: A New Hope. Some of us here are HUGE Star Wars fans. For example, there are members of the PPC Hero Team, who shall remain nameless, who waited in line for 2 days to see Episode One. That’s [...]
Too Busy to Improve Your PPC Campaigns? Here Are 3 Simple Tasks That Will Change Your Mind
I’m not pointing fingers at anyone in particular (I promise!), nor do I assume that everyone of you fall into this category. But I know that there are a great deal of you out there who are “too busy” to improve your PPC campaigns. Either out of apathy, stress or maybe you just don’t know [...]
SEO 'best online marketing tactic for customer acquisition'
Companies looking to acquire new customers in difficult economic times should focus on search engine optimisation (SEO), it has been claimed. According to David Hallerman, senior analyst at eMarketer, SEO is the "best customer acquisition tool in the online space".He explained that SEO can improve organic search listings, which consumers …
Source:SEO 'best online marketing tactic [...]
Travel companies 'need to improve search engine marketing'
Travel companies may be missing out on valuable business by failing to make the most of search engine optimisation (SEO) and internet marketing, it has been suggested.Travolution’s Kevin May reports that at the recent Travolution Summit, Graham Cooke, ecommerce project manager at Google, outlined the importance of effective SEO for travel firms.Res…
Source:Travel companies 'need to [...]
PPC News Roundup for May 15, 2009
Dearest PPC Hero readers, my apologies for not getting the weekly roundup goodness to you sooner today. It’s been pretty hectic ’round these parts.
I guess I should also probably mention that this is my last day as a member of the PPC Hero team. I finished Grad School last week (HOORAH!!), and the time has [...]
SEO 'best online marketing tactic for customer acquisition'
Companies looking to acquire new customers in difficult economic times should focus on search engine optimisation (SEO), it has been claimed. According to David Hallerman, senior analyst at eMarketer, SEO is the "best customer acquisition tool in the online space".He explained that SEO can improve organic search listings, which consumers …
Source:SEO 'best online marketing tactic [...]
5 Tips that Can Make Your Life Easier When Using Yahoo Search Marketing
There are more than five things you should know about Yahoo’s search marketing platform that can make your life easier. However, I have pulled together a short list that will help you manage your account more efficiently and optimize your account wisely.
Unfortunately, a number of these items are a result of shortcomings within Yahoo’s platform. [...]