PPC News Roundup for April 10, 2009
Happy Friday readers! Take a moment to sit back and read up on the latest in the world of PPC. As per usual, there’s a lot going on, so read on! Some of you may have seen this in your AdWords reporting already – New conversion metrics. It caught us a little off guard yesterday. [...]
Write PPC Ads that Scream and Stand Out From the Pack
We have covered the basics on writing benefit-driven ads that feature relevant, high-traffic keywords. Today, I would like to focus on writing ads that compete directly with your competitors and that make a conscious effort to stand out from the pack. Or beat them at their own game. In a crowded PPC landscape, the ads [...]
PPC News Roundup for April 17, 2009
Happy Friday everyone! I’m going to be out of town next week, but I’m sure another member of the PPC Hero team will take my stead and provide everyone with another glorious weekly roundup. Since I’m here now, let’s get to this week’s news, featuring lots more on landing pages. We begin this week with [...]
Google spokesman offers search engine marketing tips
A simple, clear website structure will help companies achieve their search engine optimisation (SEO) goals, according to a sales engineer at Google.Speaking at the recent SEO Forum organised by the Association of Online Publishers, Jean-Laurent Wotton said Google spiders reward suites that have a user-friendly layout.He advised firms to use all of … Source:Google spokesman [...]
Free Technology Webinars for Small Businesses and Non-Profits
On Wednesday, April 8 (tomorrow!), the president and CEO of Hanapin Marketing (the publisher of PPC Hero and SEO Boy) will present during the first of the Talking Tech series of webinars sponsored by FormSpring, an Indianapolis-based company that allows its users to easily create HTML contact forms online. The Talking Tech series of webinars [...]
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