SEO 'more valuable' than paid search engine marketing

Companies looking to increase traffic to their websites should focus on search engine optimisation (SEO), it has been claimed.According to eMarketer, internet users prefer organic search listings to paid search ads, which suggests that SEO services may be more cost effective.It cites data from the Search Engine Marketing Professional Organization w… Source:SEO 'more valuable' than [...]

Yes Friends, Google AdWords’ Search Partners Includes Parked Domains

I’ve been managing PPC campaigns for what seems like a really long time.  I work in Google AdWords every day.  But you know what?  I still learn something new every day.  Sometimes this fact is scary.  So, there is this nifty little thing called Google AdSense for Parked Domains.  It’s a way for domain owners [...]

Simple PPC Ad Tests Can Drive Up Your Click-Throughs and Conversions

In many cases you may be running a strong, mature PPC campaign, exceeding your goals and driving strong results. The causes of this – strong keyword lists, effective ad creative, efficient bidding strategy, and a website that delivers on the promises made – are obvious and hopefully familiar. While your ad text in this situation [...]

SEO 'more valuable' than paid search engine marketing

Companies looking to increase traffic to their websites should focus on search engine optimisation (SEO), it has been claimed.According to eMarketer, internet users prefer organic search listings to paid search ads, which suggests that SEO services may be more cost effective.It cites data from the Search Engine Marketing Professional Organization w… Source:SEO 'more valuable' than [...]

Bonus! Business.com Adds Conversion Tracking

For those of us who believe in the power of vertical search engines, Business.com has given us another reason to celebrate: Conversion Tracking for Featured Listings! I’m a fan of Business.com’s Feature Listings (big word for PPC) and was just a little excited when I happened upon this news in their help section.  Because of [...]

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