Simple PPC Ad Tests Can Drive Up Your Click-Throughs and Conversions
In many cases you may be running a strong, mature PPC campaign, exceeding your goals and driving strong results. The causes of this – strong keyword lists, effective ad creative, efficient bidding strategy, and a website that delivers on the promises made – are obvious and hopefully familiar.
While your ad text in this situation may [...]
SEO 'more valuable' than paid search engine marketing
Companies looking to increase traffic to their websites should focus on search engine optimisation (SEO), it has been claimed.According to eMarketer, internet users prefer organic search listings to paid search ads, which suggests that SEO services may be more cost effective.It cites data from the Search Engine Marketing Professional Organization w…
Source:SEO 'more valuable' than paid [...]
Bonus! Business.com Adds Conversion Tracking
For those of us who believe in the power of vertical search engines, Business.com has given us another reason to celebrate: Conversion Tracking for Featured Listings! I’m a fan of Business.com’s Feature Listings (big word for PPC) and was just a little excited when I happened upon this news in their help section. Because of [...]
PPC News Roundup for April 10, 2009
Happy Friday readers! Take a moment to sit back and read up on the latest in the world of PPC. As per usual, there’s a lot going on, so read on!
Some of you may have seen this in your AdWords reporting already – New conversion metrics. It caught us a little off guard yesterday. These [...]
Write PPC Ads that Scream and Stand Out From the Pack
We have covered the basics on writing benefit-driven ads that feature relevant, high-traffic keywords. Today, I would like to focus on writing ads that compete directly with your competitors and that make a conscious effort to stand out from the pack. Or beat them at their own game.
In a crowded PPC landscape, the ads for [...]
PPC News Roundup for April 17, 2009
Happy Friday everyone! I’m going to be out of town next week, but I’m sure another member of the PPC Hero team will take my stead and provide everyone with another glorious weekly roundup. Since I’m here now, let’s get to this week’s news, featuring lots more on landing pages.
We begin this week with some [...]
Google spokesman offers search engine marketing tips
A simple, clear website structure will help companies achieve their search engine optimisation (SEO) goals, according to a sales engineer at Google.Speaking at the recent SEO Forum organised by the Association of Online Publishers, Jean-Laurent Wotton said Google spiders reward suites that have a user-friendly layout.He advised firms to use all of …
Source:Google spokesman offers [...]