Travel companies 'need to improve search engine marketing'

Travel companies may be missing out on valuable business by failing to make the most of search engine optimisation (SEO) and internet marketing, it has been suggested.Travolution’s Kevin May reports that at the recent Travolution Summit, Graham Cooke, ecommerce project manager at Google, outlined the importance of effective SEO for travel firms.Res…
Source:Travel companies 'need to [...]

New Filters and Global Settings in Google Search Based Keyword Tool

Google announced yesterday an update to the search based keyword tool within AdWords.
1. New Filters
Now you can add filters to customize which keywords Google gives you search volume estimates on.  Some of the filters allow you to set a minimum monthly search amount, low, medium or high competition, ad share, search share, suggested bid, and [...]

Online marketing teams 'to boost SEO spending'

Over half of UK companies will be spending more on search engine optimisation (SEO) this year, according to new research from Guava and Econsultancy.It shows that 55 per cent of firms plan to increase their budgets for SEO in 2009, while 31 per cent will maintain current levels of spending.Furthermore, some 45 per cent of [...]

PPC News Round Up for April 24, 2009

How long does it take you to design a landing pages? According to Justin to Post-Click Marketing Blog, if you spend more than 7 hours designing a landing page, you’re invested too much time. Once you’ve put that much time into a landing page, it’s no longer egile and it’s can be changed rapidly for [...]

AdWords Budget Optimizer is a Great Way to Spend Money… And That’s It

Recently, we received a question from a reader in regards to Google AdWords’ Budget Optimizer. We have not discussed this option here on the blog so I thought I’d give a description of this tool while answering our reader’s question.
First, let’s get the basics out of the way and discuss what Budget Optimizer is, and [...]

SEO 'more valuable' than paid search engine marketing

Companies looking to increase traffic to their websites should focus on search engine optimisation (SEO), it has been claimed.According to eMarketer, internet users prefer organic search listings to paid search ads, which suggests that SEO services may be more cost effective.It cites data from the Search Engine Marketing Professional Organization w…
Source:SEO 'more valuable' than paid [...]

Yes Friends, Google AdWords’ Search Partners Includes Parked Domains

I’ve been managing PPC campaigns for what seems like a really long time.  I work in Google AdWords every day.  But you know what?  I still learn something new every day.  Sometimes this fact is scary.  So, there is this nifty little thing called Google AdSense for Parked Domains.  It’s a way for domain owners [...]

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