How Can You Save Time and Money When Managing PPC? Use Ad Scheduling in AdWords!

Ad Scheduling within Google AdWords allows PPC managers to control the days and times their ads appear. As the final installment of our time saving blog series, today we will discuss how you can save time and money by utilizing this helpful AdWords tool.
Utilizing your AdWords reports and your Analytics program, you may be able [...]

Black hat search engine marketing 'to wane'

Unethical forms of search engine optimisation (SEO), known as black hat SEO, will become less effective as search engines wise up to more of these tactics.This is according to entrepreneur and marketing expert Seth Godin, who told .net magazine that search engines want websites to do well when it comes to offering the information that [...]

Outbound links 'are good' for search engine marketing despite concerns

Other websites linked to one’s own are good for search engine optimisation (SEO) even though some people have concerns about this, says one expert.According to a post on the SEOmoz blog by Rand Fishkin, some companies worry outbound links can cost PageRank, damaging reputation and search engine rankings in the process.However, these are "large…
Source:Outbound links [...]

PPC News Roundup for 3/20/2009

Just in case you haven’t heard, Microsoft adCenter has upgraded their conversion tracking options. Read this post to get all the details and find out how to update the tracking code on your site.
The Google AdWords Agency blog announced yesterday that you can now add in display ads with coupons in them. The coupon ads [...]

Get Your PPC Stats ASAP with Automated Reports in Google and MSN

As part of our five day series on saving time while managing your PPC accounts, today I’ll go over automated reports in Google and MSN AdCenter.  These automated reports have saved me a ton of time in the past 2 years. Not only can you use these customized reports for yourself, but you can customize [...]

Don’t Dig Around for the Stats You Need in Google Analytics. Build Custom Reports!

Google Analytics is unquestionably a great resource for your PPC efforts. That being said, it is also chock full of data and statistics. If you aren’t careful, you can end up spending long periods of time within Analytics, plugging away to get the relevant information that you so desire.
However, Google recently released a beta of [...]

Black hat search engine marketing 'to wane'

Unethical forms of search engine optimisation (SEO), known as black hat SEO, will become less effective as search engines wise up to more of these tactics.This is according to entrepreneur and marketing expert Seth Godin, who told .net magazine that search engines want websites to do well when it comes to offering the information that [...]

« go back — keep looking »