New Tool in AdWords That Tells You Which Keywords Are Inactive
I came across this new tool in my Google AdWords campaign last Friday. When you’re in an AdWords campaign, right next to your ‘opportunities for improvement’ link at the top of the page, there is a link to the right of that which says, ‘Diagnose Keywords – New!’ I asked my AdWords Rep if indeed [...]
PPC News Roundup for March 27, 2009
Back! Had a great trip in Denver and Boulder, quite the beautiful area. Although, I did miss a big storm, as that came this week. I had to walk around in sunny, 70 degree weather. Woe is me. Enjoy the roundup this week.
Brad Geddes gives us some good advice on how to benchmark your keyword [...]
Black hat search engine marketing 'to wane'
Unethical forms of search engine optimisation (SEO), known as black hat SEO, will become less effective as search engines wise up to more of these tactics.This is according to entrepreneur and marketing expert Seth Godin, who told .net magazine that search engines want websites to do well when it comes to offering the information that [...]
Results of Our Second Tier PPC Search Engine Survey
Recently we posted a survey that asked which second tier PPC search engine has generated the best results for you. The goal of this survey was to learn if PPC managers are venturing outside the realm of the “big 3″ (i.e. Google, Yahoo, MSN) and if they are, which search engines have garnered the most [...]
Outbound links 'are good' for search engine marketing despite concerns
Other websites linked to one’s own are good for search engine optimisation (SEO) even though some people have concerns about this, says one expert.According to a post on the SEOmoz blog by Rand Fishkin, some companies worry outbound links can cost PageRank, damaging reputation and search engine rankings in the process.However, these are "large…
Source:Outbound links [...]
Black hat search engine marketing 'to wane'
Unethical forms of search engine optimisation (SEO), known as black hat SEO, will become less effective as search engines wise up to more of these tactics.This is according to entrepreneur and marketing expert Seth Godin, who told .net magazine that search engines want websites to do well when it comes to offering the information that [...]
Outbound links 'are good' for search engine marketing despite concerns
Other websites linked to one’s own are good for search engine optimisation (SEO) even though some people have concerns about this, says one expert.According to a post on the SEOmoz blog by Rand Fishkin, some companies worry outbound links can cost PageRank, damaging reputation and search engine rankings in the process.However, these are "large…
Source:Outbound links [...]