Two Birds with One Stone: Transition an Account & Improve it at the Same Time

Posted on July 31, 2010
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It is an exciting time of change at Hanapin Marketing. We are getting ready to move into a bigger facility, we have a new sister company Tingian Ventures in development and a couple of our loyal team members have moved on to babies (congratulations, Amber!), marriage and graduate school.

Source:Two Birds with One Stone: Transition an Account & Improve it at the Same Time

Landing Page Best Practices

Posted on July 24, 2010
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You spend the time to develop the right keyword list and write very targeted ads to help increase your traffic, click through rate and ultimately quality score. But that is only one piece of the equation – where are you sending those visitors once they click? Your landing page is the first visual introduction to your brand and it should bring a positive experience to the user. To help make sure you are getting the most out of your landing pages, I have put together a list of best practices.

Before optimizing your page, it is important to understand how users see your page. People read a landing page similar to how they would a book or magazine – they scan from left to right, then diagonally across and down the page and then finally back up to the top. That means you need to put your message across the top and the next most important piece on the right. Keeping this basic pattern in mind will help while you take a look at your copy, images and conversion form to help improve your landing page performance.

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Google Website & Conversion Optimizers & More!

Posted on July 22, 2010
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If you’ve read the Google blog recently you’ll see that there are quite a few new tools being introduced to help us do our jobs better, and work more efficiently. So how can you tell which tools will help the most, and how do you find the time to learn about them all? While I [...]

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Who’s Hot, Who Not: Finding A Great PPC Team

Posted on July 20, 2010
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Finding good help: it’s like the great professional field leveler. No matter how good you are at doing what you do, it doesn’t really mean you’re gonna be great at finding someone else who is good at whatever you need them to do- and that’s an issue, because a terrifying percentage of important projects are [...]

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PPC News Roundup for July 16, 2010

Posted on July 19, 2010
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If you’ve been burned by poorly managed broad match keywords in the past, Google just released the Broad Match Modifier in the U.S. According to George Michie from RKG blog. With BMM you can use a + sign in front of words within Broad Match to trigger close variations of that word: misspellings, singular/plural, stemming, [...]

Source:PPC News Roundup for July 16, 2010

Need Money? Try Tips for Hirin…

Posted on July 18, 2010
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Need Money? Try Tips for Hiring a Grant Writer http://shar.es/mSfuQ

How to Make Your Summer PPC Campaigns Sun-sational

Posted on July 12, 2010
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Like many of you, I enjoyed a quintessential summer weekend during this past 4th of July holiday. I feel like I did almost everything people enjoy doing on warm summer days. My activities included spending time at the pool, eating lunch in the park, visiting a zoo (the Lincoln Park Zoo in Chicago is absolutely wonderful), watching World Cup games, and grilling out with some friends just before topping off the weekend with a traditional Indianapolis fireworks display.

All in all, I am happy to say it was a pretty nice holiday weekend. However, you may have noticed that most technology-related activities were clearly absent from my weekend itinerary. Sure, tech geeks like me do not venture too far without being equipped with a smart phone and any number of handy apps. Nevertheless, with exception to some quick Twitter updates, email checks, and text messages, I was pretty vacant from my connected, online lifestyle. Instead of spending hours of my day searching Google, monitoring PPC accounts, and being logged into Facebook and Digg, I took the weekend to relax and enjoy some time with my long forgotten friend – the sun.

Source:How to Make Your Summer PPC Campaigns Sun-sational

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